India 2024
Global Expansion: Strengthening Our Reach
In 2024, our company achieved a significant milestone by successfully expanding our field sales agency into India. This strategic venture was driven by our recognition of the immense potential within the Indian market, which, while previously characterised by its relative immaturity, is now rapidly evolving into a hub of opportunity.
The formation of Steppe2, through the merger of CPG and City Sales, enabled us to maintain a robust presence in the UK while deploying our seasoned management team to spearhead our growth abroad. This dual focus ensured we remained agile and competitive across both markets. Our expansion into India has positioned us at the forefront of emerging trends, allowing us to connect with the country’s vast and diverse consumer base. By leveraging our expertise in creating personal customer experiences and bridging gaps in marketing funnels, we continue to make a substantial impact, establishing a strong foothold in this dynamic region.
Partnership with UNICEF: A Catalyst for Growth
One pivotal aspect of our expansion into India is the recent partnership secured with UNICEF. This collaboration not only underscores our commitment to corporate social responsibility but also serves as a cornerstone for our growth plans. Working with UNICEF provides us with unique opportunities to engage with communities and institutions across India, enabling us to contribute meaningfully to social development while fostering sustainable business growth.
Through this partnership, we are actively involved in initiatives that create positive social impact, reinforcing our dedication to responsible and impactful business practices. This collaboration exemplifies our belief in aligning business success with community well-being, creating a foundation for long-term growth and meaningful contributions to society.
Harnessing Sectoral Growth Opportunities
Our decision to expand into India is strategically aligned with the burgeoning developments in key sectors such as broadband and energy. With substantial investments in infrastructure and an increasing emphasis on digital connectivity, the Indian market is primed for innovative and large-scale marketing initiatives.
The growing demand for broadband connectivity and the surging energy requirements present unique opportunities for our field sales agency to excel. By tailoring our approach to harness the momentum of these sectors, we are well-positioned to navigate and capitalise on the evolving landscape. This ensures our continued success and establishes us as a significant player in India’s rapidly expanding market.
Looking Ahead
As we continue to solidify our presence in India, our focus remains on delivering exceptional value to both our clients and the communities we serve. Our approach is grounded in creating personalised and impactful experiences that resonate with the diverse needs of the Indian market. With a strong foundation and clear vision, we are poised to achieve sustainable growth and drive meaningful change across the region.
